Health & wellness
Swisse Overseas Flagship StoreNatural health nutrition · cross-border
Self-broadcast · Seeding · Paid media
/ MEDIA · LIVE COMMERCE · SHANGHAI
Live commerce agency for the short-form era
A livestream commerce partner for health, nutrition and beauty brands. We run content production, daily broadcast operations and Qianchuan ad buying as one team — end to end.
500+
Brands operated
7×24
Crisis response cover
2
Offices · Shanghai / Changsha
4
Service lines, one team
/ 01 — CORE BUSINESS
One engine for the whole funnel
From front-end strategy to back-end execution — a closed loop, built around what your brand needs at its current stage.
01
Brand self-broadcast operations
Account strategy, studio build-out, host training and day-to-day operations on Douyin and Xiaohongshu — fully managed.
02Full-funnel content marketing
An in-house creative team that turns audience insight into short-form video and image content at volume.
03Performance ad buying
Qianchuan and Ocean Engine first-tier agency credentials, with continuous bid, audience and creative optimisation.
04KOL seeding & distribution
A vetted KOL / KOC network — from seeding reviews to closing out a big live event.
/ 02 — WORKFLOW
A standardised, four-step delivery loop
Four stages, each with a defined deliverable. No gut-feel project management — milestones, dashboards and reviews.
STEP 01
Discovery
Brand diagnosis, market research, and a clear definition of growth targets and pain points.
STEP 02
Strategy & plan
Visual direction, operating strategy and budget planning, delivered as an actionable roadmap.
STEP 03
Execution
A dedicated project team embeds with you: hosts, floor managers, media buyers and editors.
STEP 04
Review & optimise
Real-time multi-dimensional dashboards, with periodic reviews that keep tuning the plan.
/ 03 — BRAND LIVE
Build a livestream
channel that compounds
From account positioning and studio build-out to host incubation and data operations — a one-stop solution for a cold start and steady, defensible growth.
Get a custom plan
STUDIO
Positioning
Studio build
Host training
Data ops
/ 04 — SELECTED CASES
Selected work
Health, nutrition and beauty — a few of the brands we operate on an ongoing basis.
Nutrition
Swisse Plus Overseas Flagship StoreDietary supplements · cross-border
Broadcast ops · KOL distribution
/ 05 — PARTNER NETWORK
E-commerce operations across categories
We connect the levers that actually move a brand — people, place and product. Deep hands-on experience with category leaders in health and beauty, delivered as long-term and stable growth.
P/01
A globally recognised natural-health nutrition brand — live commerce strategy partner across all channels.
P/02
A benchmark name in China's dietary supplement market — core KOL distribution partner.
P/03
Focused on bone and joint health — content marketing and self-broadcast operations, end to end.
P/04
A US professional joint-health brand — partner for cross-border campaign moments.
/ 06 — WHY QIAN EN
Why Qianen
7×24
Crisis response and monitoring cover
500+
Brands operated to date
Full-stack
Ocean Engine media buying
/ 07 — OPS HUB
Our own ops hub
hands judgement to the model
Creative intake, framework breakdown, compliance audit, daily media data and report delivery — six modules on one data chain, running on DeepSeek Flash V4.1: dynamic sampling, dynamic criteria, instant write-back.
- Six modulesAudit / Research / Library / Media / Reports / Hosts
- Eight guardsVerdict feedback, self-growing lexicon, versioned rules
- 5 pipelines · 14 rolesSplit by action, every step with a defined output
DEEPSEEK FLASH V4.1
Open demo →
/ 08 — CONTACT
Start your
growth conversation
Tell us where you are today. Our specialists will come back within one working day with a plan built around your category and stage.
EMAIL
lingbin@sh-qianen.cn
Live commerce enquiries
SHANGHAI
Room 303, No. 9, 2241 Pingliang Road, Yangpu District, Shanghai
Headquarters
CHANGSHA
8F, Sanxiang Nanhu Building, Furong District, Changsha, Hunan
Branch office
Enquiry Form / 合作咨询
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